visual IDENTITY
All | visual IDENTITY | Packaging | Editorial | Experiential
Packaging, Branding, 2023.
The main objective has been to craft an incense burner that blends tradition and modern elegance with an ergonomic design. Frama's essence lies in seamlessly combining functionality with timeless beauty, offering a unique sensory experience. With its lightweight construction and capacity to store incense, Frama's incense burner transforms the act of burning scented Bakhoor into a ritual of indulgence, promising serenity and elegance in any space.
Packaging, Branding, 2024.
Introducing Ophelia's Hex, the latest extension from Kindred Black, dedicated to providing sustainably made, healthy vitamin gummies. Ophelia's Hex believes in the power of nature to nurture and heal. The vitamin gummies are crafted with the highest quality, ethically sourced ingredients to support your health and well-being.
Packaging, Branding, Experiential, 2024.
Grove is a seasonal pop-up store concept aimed at supporting pollinator insects. With a mission to combat declining pollinator populations, Grove offers sustainable solutions through innovative packaging. By utilizing biodegradable materials and embedding seeds. Grove blends functionality with compassion, nurturing both plant growth and eco-friendly practices.
Packaging, Branding, 2024.
Proetus is a gaming brand inspired by Greek mythology, offering high-quality PC gaming essentials, empowering gamers with personalized setups, inclusivity, and exceptional product quality for an immersive experience. The goal was to create an engaging unboxing experience for the customer.
Branding, Client: Maggie Shen 2021.
Branding for the artist Maggie Shen's exhibition “_scape” exhibition includes sculpture, performance art, and some interactive art pieces. The idea of the exhibition is to portray how plants and food have traveled around the world with people and become locals in San Diego. The branding will depict both edible and ceramic sculptures by presenting the brand with organic shapes and calm colors.
Experiential, Branding, 2023.
PIXCO is a collaboration platform for graphic designers. With a research-based approach, PIXCO ensures that every project is guided by thoughtful, strategic thinking, resulting in designs that truly stand out from the crowd. Connect with the community's top designers to gain invaluable insights and learn from their expertise. the user-friendly and intuitive platform is designed to streamline your workflow, allowing people to spend less time in front of the screen and more time bringing their creative visions to life.
Branding, 2021.
Arfaj Park Advocacy group has been established to raise awareness of the lack of parks in Kuwait. Creating more parks can help provide the locals with more entertainment and improve the environment in the area. The company believes in the value of natural landmarks where local plants can thrive. And enhance our environment so that other generations can appreciate it.
Packaging, Branding, 2022.
Baloivi is a brand redefining elegance and functionality with its modular olive oil, balsamic, and vinegar bottle. This sculptural piece serves as a stunning addition to any table, inspired by the timeless aesthetic of mid-century modern design. Crafted with the attention to detail, Baloivi's bottles blend form and function seamlessly, elevating the dining experience with their exquisite presence.
Branding, Experiential, 2021.
Zwara is an art community hub for Middle Eastern artists. Derived from Kuwaiti slang meaning "family gathering," Zwara fosters a close-knit atmosphere where artists support one another. With vibrant colors, we attract a youthful audience. Monthly exhibitions and open gallery events provide local artists a platform to showcase their work and share their stories. Zwara is where creativity thrives in a supportive community.
Experiential, Branding, 2021.
Euterpe is a dynamic music app seamlessly integrated with Figma. Named after the Greek Goddess of song and poetry, Euterpe embodies the essence of creativity and expression. Designed with a youthful audience in mind, offering a vibrant and engaging user experience. The app's aesthetic reflects the energetic and colorful world of pop music, with eye-catching visuals and lively animations. Euterpe empowers users to curate their own musical journey with ease and style.
Experiential, Branding, 2021.
Poet is a captivating pop-up exhibition featuring the renowned poet Lang Leav. As a globally acclaimed New Zealand novelist and poet, Lang Leav's evocative works are characterized by their eloquent rhyme, verse, and prose poetry. Poet brand honors Lang Leav's literary prowess through a curated showcase that intertwines typography and illustrations inspired by her iconic books. Through a series of immersive walls adorned with her poignant poetry, visitors are invited to delve into the depths of Leav's emotional landscapes and lyrical narratives.
Packaging, Branding, 2023.
Introducing "Seep" – a fragrance brand that celebrates the journey of scent migration. Inspired by the Arabic word "سيب" (pronounced "Seeb"), meaning "to let go," Seep embodies release and transformation. The flagship fragrance, "Al-Dahar," evokes the essence of home and nostalgia, capturing the scents of the Middle East. With a nod to Arabic culture, our logo features a dot reminiscent of the letter "ب" (pronounced "B").
Experiential, Branding, 2024.
ANTIX is a sub-brand from Abercrombie & Fitch’s project that seeks to rebuild its brand identity, in-store shopping experience, and online presence with a focus on sustainability, inclusivity, and transparency. The initiative is driven by the goal of appealing to Gen Z consumers who value these qualities, primarily through an overhauled in-store experience featuring accessibility improvements and a more pleasant atmosphere. The brand will also invest in higher-quality clothing materials and ethical sourcing.
Packaging, Branding, 2023.
Astra Keys, a cutting-edge keyboard company specializing in the creation of keyboards, mini keyboards, and other electronics with a futuristic and space-inspired vibe. Their mission is to provide the ultimate typing experience for those demanding both style and function in their tech gadgets.
Packaging, Branding, 2023.
This redesign was inspired by using “Good & Gather” chocolate powder products and reviewing the user experience and existing die line. My focus was to improve the unboxing experience and provide more branding opportunities, and then use this same logic for a line extension so it can evolve with the brand as it expands. By starting with a die-line examination, my chosen improvement only provided an extra insert while keeping the original box size.
Branding, Client: Halley Vallardo, 2021.
"Well" is a company dedicated to providing clean drinking water to underserved communities across the United States. The solution involves empowering families with personalized water quality information and recommended solutions through a mobile app. Inspired by the concept of a well, the brand identity reflects simplicity and approachability. The logo features a simplified top view of a well with rounded edges, symbolizing our commitment to accessibility and inclusivity.
Packaging, Branding, 2024.
Matin Doré, where luxury meets sunrise. Inspired by the radiant elegance of a golden morning, our fragrance captures the opulence and sophistication of dawn's first light. With its name translating to "Golden Morning" in French, Matin Doré symbolizes the richness and warmth associated with the early hours of the day. Experience the essence of a luxurious sunrise with Matin Doré.
Editorial, Branding, 2020.
"Built & Thrown" A guide to ceramic-themed locations in San Diego. Explore studios, shops, and events with comprehensive booklet. Featuring minimal shapes and vibrant colors, The guide creates a sense of softness and invites you to discover the city's vibrant ceramic community.
Packaging, Branding, 2022.
Ce-Real is a vibrant and youthful brand of cereal that brings joy to breakfast tables everywhere. The project focuses on redesigning the cereal box packaging, prioritizing dispensability and product preservation while ensuring affordability in manufacturing. With a colorful and dynamic branding approach, Ce-Real aims to appeal to a young audience while seamlessly blending into any home setting.
