The Archive
work
A collection of professional projects created through both employment and freelance opportunities. This section highlights design solutions tailored to real-world clients, showcasing adaptability, collaboration, and the ability to meet diverse goals across industries.
Illustration, Editorial, 2026.
This collection showcases the evolution of the university's visual identity through illustration and photography. With a change in university leadership, the institution shifted its creative direction from an illustration-led approach to a photography-driven visual style. This transition involved developing new photographic assets while maintaining a cohesive and engaging brand identity, ensuring the university's communications continued to effectively connect with its audience through authentic and impactful imagery.
This project features a collection of monthly illustrations that celebrate the university’s campus through art and design. Each month highlights a different building or area, reimagined in a clean, minimalistic style that reflects both elegance and creativity. Using the university’s signature colors and their tonal variations, the series captures the spirit of campus life in a fresh, modern way turning familiar spaces into vibrant visual stories that connect students, staff, and the community.
Illustration,Editorial, 2025.
Designed visual materials for AASU’s 2025 Orientation, creating engaging, cohesive graphics that guide new students, highlight key campus resources, and bring the university’s vibrant community to life.
Illustration,Editorial, 2025.
AASU Illustration 2025
This illustration was created to strengthen the connection between the university and its students through engaging, youth-focused visuals. Designed to reflect the energy and creativity of the student community, the artwork aims to attract a younger audience while maintaining the professionalism and identity of the university. The vibrant, modern style encourages interaction, highlights campus culture, and reinforces AASU’s commitment to fostering an inclusive and dynamic student experience.
Illustration, 2025.
TULIP & PEONY
A branding for the social media account of Tulip & Peony.
Branding, 2025.
Coming Soon…
Numero
A branding for the social media account of Numero.
Branding, 2025.
Coming Soon…
King Ali
A branding for the social media account of King Ali.
Branding, 2023.
Coming Soon…
Branding for the artist Maggie Shen's exhibition “_scape” exhibition includes sculpture, performance art, and some interactive art pieces. The idea of the exhibition is to portray how plants and food have traveled around the world with people and become locals in San Diego. The branding will depict both edible and ceramic sculptures by presenting the brand with organic shapes and calm colors.
Branding, Client: Maggie Shen 2021.
"Well" is a company dedicated to providing clean drinking water to underserved communities across the United States. The solution involves empowering families with personalized water quality information and recommended solutions through a mobile app. Inspired by the concept of a well, the brand identity reflects simplicity and approachability. The logo features a simplified top view of a well with rounded edges, symbolizing our commitment to accessibility and inclusivity.
Branding, Client: Halley Vallardo, 2021.
