Experiential


Packaging, Branding, Experiential, 2024.

Grove is a seasonal pop-up store concept aimed at supporting pollinator insects. With a mission to combat declining pollinator populations, Grove offers sustainable solutions through innovative packaging. By utilizing biodegradable materials and embedding seeds. Grove blends functionality with compassion, nurturing both plant growth and eco-friendly practices.


Experiential, 2024.

An experiential retail store design elevates Fluance’s brand visibility, engagement, and sales by crafting an immersive experience. By showcasing the brand’s dedication to precision and innovation, it seeks to deepen connections with customers while educating them about its values and superior audio offerings.


Experiential, Branding, 2023.

PIXCO is a collaboration platform for graphic designers. With a research-based approach, PIXCO ensures that every project is guided by thoughtful, strategic thinking, resulting in designs that truly stand out from the crowd. Connect with the community's top designers to gain invaluable insights and learn from their expertise. the user-friendly and intuitive platform is designed to streamline your workflow, allowing people to spend less time in front of the screen and more time bringing their creative visions to life.


Branding, Experiential, 2021.

Zwara is an art community hub for Middle Eastern artists. Derived from Kuwaiti slang meaning "family gathering," Zwara fosters a close-knit atmosphere where artists support one another. With vibrant colors, we attract a youthful audience. Monthly exhibitions and open gallery events provide local artists a platform to showcase their work and share their stories. Zwara is where creativity thrives in a supportive community.


Experiential, Branding, 2021.

Euterpe is a dynamic music app seamlessly integrated with Figma. Named after the Greek Goddess of song and poetry, Euterpe embodies the essence of creativity and expression. Designed with a youthful audience in mind, offering a vibrant and engaging user experience. The app's aesthetic reflects the energetic and colorful world of pop music, with eye-catching visuals and lively animations. Euterpe empowers users to curate their own musical journey with ease and style.


Experiential, Branding, 2021.

Poet is a captivating pop-up exhibition featuring the renowned poet Lang Leav. As a globally acclaimed New Zealand novelist and poet, Lang Leav's evocative works are characterized by their eloquent rhyme, verse, and prose poetry. Poet brand honors Lang Leav's literary prowess through a curated showcase that intertwines typography and illustrations inspired by her iconic books. Through a series of immersive walls adorned with her poignant poetry, visitors are invited to delve into the depths of Leav's emotional landscapes and lyrical narratives.


Experiential, Branding, 2024.

ANTIX is a sub-brand from Abercrombie & Fitch’s project that seeks to rebuild its brand identity, in-store shopping experience, and online presence with a focus on sustainability, inclusivity, and transparency. The initiative is driven by the goal of appealing to Gen Z consumers who value these qualities, primarily through an overhauled in-store experience featuring accessibility improvements and a more pleasant atmosphere. The brand will also invest in higher-quality clothing materials and ethical sourcing.