Ocean & Land
Ocean & Land, where a combination of different flavors is offered to consumers, bringing memories of vacationing near bodies of water or exploring tropical islands. Our first combination includes Lychee Juice & Seaweed Crackers, providing a tangy, refreshing drink with a quick savory snack. At Ocean & Land, the brand goal or objective is centered around connection and collaboration.
Flavors Unite, Memories Take Flight: Ocean & Land.
Group Project:
Batool Ebraheem
Marylin Gomes
Wenchi Hsueh
initial sketches
We wanted to have a sensory experience with the bottle and the snack packaging where the flavor and the texture contrasted with each other.
initial models
Model form exploration.
3d model
The bottle's sleek yet prickly surface mirrors the contrasting flavors of sweet and sour found in the lychee juice. Seaweed crackers take on an abstract form, their gradient appearance reflecting a flavor spectrum where deeper cracks signify heightened intensity. Encased in a smooth metal container reminiscent of those used for storing fish, its shape evokes the weathered smoothness of shoreline rocks.
